The challenge: Zero budget, no boost. You are one of 100 locations. You have 12 followers, and with all the direct and indirect competition, you still have to stand out, build your audience, and establish a unique voice. We went from 12 followers to over 4000 on Meta in a very short time. This had a direct impact, boosting sales at our brick-and-mortar location by about 17%.
Photography trended nicely. I used my staging skills to set up displays for shots and to merchandise the store at the same time. We often received national recognition for our displays and merchandising efforts.
I dipped my toe into AI a little bit. Insights showed that product photos with music or memes trended higher and, in fact, anything that looked AI-generated trended very poorly with Gen Z. I found I even had to dial back the gloss a bit and anything ‘handmade’-looking trended far better with Gen Z and even Millennials.
So, the following are some low-fi memes I adopted.
Here are a couple of posters for in-store and online use. I took his existing promo photo, removed the background and then copied and pasted him back on top of his own photo with the added lettering behind.
This ear training workshop was our most successful workshop ever. 52% were new customers. We ran out of promo material and chairs at the event.
Quick use of a Canva preset. I added the dotted lines, changed the colour format and obviously added the photo of our featured artist.
Eve Di Potenza 